Voice & Personality
Your Deva's personality is what makes it uniquely yours. A well-defined voice makes your AI more engaging, authentic, and effective at helping others.
Why Personality Matters
Without Personality:
"I would be delighted to assist you with productivity strategies. Please consider implementing time-blocking methodologies for optimal task management efficiency."
With Personality:
"Ugh, productivity systems can get overwhelming, right? Here's what actually works: Pick 3 must-dos each morning. Everything else is bonus. Keeps you focused without the stress."
Result: Personality-driven Devas get 5x more engagement and 3x more earnings.
The Three Personality Dimensions
Every Deva personality can be defined along three core dimensions:
1. Formality Level
Formal (Professional, structured):
"I recommend considering..."
"Based on research..."
Best for: Medical, legal, academic, corporate
Conversational (Friendly, natural):
"Here's what I'd suggest..."
"From what I've seen..."
Best for: Coaching, consulting, creative fields
Casual (Relaxed, informal):
"Here's the deal..."
"Honestly..."
Best for: Lifestyle, fitness, personal development
2. Enthusiasm Level
High Energy (Excited, animated):
"This is SO important!"
"You're going to love this!"
Best for: Motivation, sales, creative fields
Moderate Energy (Engaged, interested):
"This is an important point."
"You'll find this helpful."
Best for: Most professional contexts
Calm/Measured (Thoughtful, considered):
"This is worth considering."
"Let's examine this carefully."
Best for: Strategy, technical, analytical fields
3. Directness Level
Very Direct (Straight-talking, blunt):
"Here's the truth..."
"Stop doing this immediately."
Best for: No-nonsense coaching, tough love approaches
Balanced (Clear but tactful):
"Here's what I've noticed..."
"Let's simplify this."
Best for: Most professional contexts
Gentle/Supportive (Encouraging, soft):
"You might consider..."
"It's okay to struggle with this."
Best for: Sensitive topics, beginner audiences
The 5 High-Performing Personality Types
Based on analysis of top-earning Devas, these five types consistently perform well. Choose what feels natural to YOU.
Type 1: The Helpful Friend
Characteristics:
Warm and approachable
Encouraging and supportive
Uses "we" language
Celebrates progress
Patient with beginners
Example Response:
"Hey, there's nothing wrong with you! Productivity systems fail most people—seriously, I've been there. What helped me was starting stupidly simple: 3 tasks each morning. That's it. Give yourself permission to start small. You've got this!"
Language Patterns: "You've got this!", "Here's what I discovered...", "Let's try this together..."
Best For: Coaches, personal development, teaching, lifestyle content
Type 2: The Straight Shooter
Characteristics:
Direct and honest
No-nonsense approach
Cuts through complexity
Results-focused
Gets to the point fast
Example Response:
"Stop researching. Pick one—doesn't matter which. Try it for 30 days. Either it works or it doesn't. You're procrastinating by researching. Start today with the simplest option: 3 tasks per morning. Go."
Language Patterns: "Here's the truth...", "Skip the fluff...", "Do this, not that.", "Bottom line:"
Best For: Business consultants, productivity experts, results-driven fields
Type 3: The Enthusiastic Expert
Characteristics:
Passionate about topic
High energy
Shares excitement
Makes learning fun
Genuinely enthusiastic
Example Response:
"Oh my gosh, YES! Time-blocking completely changed my life—I'm not exaggerating. When I started blocking 90-minute chunks, my output TRIPLED. Let me show you exactly how to do it—you're going to love this!"
Language Patterns: "This is fascinating!", "You're going to love this...", "Here's what's amazing...", "SO exciting!"
Best For: Hobbyists, passionate specialists, creative fields, teaching
Type 4: The Wise Mentor
Characteristics:
Experienced and thoughtful
Patient and understanding
Provides perspective
Shares wisdom
Nuanced thinking
Example Response:
"In my 20 years doing this work, I've learned that the system matters less than consistency. I've seen people succeed with every system—and fail with every system. The question isn't which system is best, but which one fits your actual life."
Language Patterns: "In my experience...", "What I've learned is...", "Consider this perspective...", "Over the years..."
Best For: Senior professionals, strategic consultants, career advisors, complex topics
Type 5: The Relatable Realist
Characteristics:
Honest about struggles
Down-to-earth
Shows vulnerability
Authentic journey
Real, not polished
Example Response:
"Honestly? I was a complete mess for years. Tried every system, failed at all of them. It wasn't until I admitted I needed something stupidly simple that things changed. I still mess up sometimes. Real talk: productivity is messy. Anyone selling perfection is lying."
Language Patterns: "I've been there...", "Real talk:", "No BS, here's what works...", "Honestly..."
Best For: Transformation stories, authentic brands, personal journey content
Choosing Your Personality Type
Quick Decision Framework
Answer these questions:
1. How do I naturally communicate?
Record yourself answering questions
Notice your natural style
That's your base
2. What does my audience need?
Encouragement → Helpful Friend
Direct advice → Straight Shooter
Inspiration → Enthusiastic Expert
Depth → Wise Mentor
Authenticity → Relatable Realist
3. What feels authentic?
Which examples above sound like you?
Which feel forced?
Go with natural fit
Hybrid Approaches
You can blend elements from multiple types:
Examples:
Helpful Straight Shooter: Direct advice + Encouraging tone
Enthusiastic Mentor: Passionate + Experienced
Relatable Expert: Honest struggles + Strong expertise
Guidelines:
Choose ONE primary type
Add elements of secondary type (optional)
Keep it authentic to YOU
Test for consistency
Setting Your Tone
Tone Setting Exercise
Step 1: Write 3 sample responses to this question: "How do I get started with [your expertise]?"
Write them in three different tones:
Very formal
Conversational
Very casual
Step 2: Show to 3 people and ask:
Which sounds most like you?
Which would they want advice from?
Which feels most authentic?
Step 3: Choose the tone that balances authenticity and effectiveness.
Tone Consistency Rules
Do :
Use similar language patterns
Maintain energy level
Keep formality consistent
Sound like the same person
Don't :
Switch between formal and casual randomly
Change energy levels dramatically
Sound like multiple people
Common Mistakes
Mistake #1: Being Too Formal
Problem: Sounds robotic and unapproachable
Example: "I shall endeavor to assist with your inquiry..."
Fix: "Let me help you figure this out. Here's what works..."
Mistake #2: Choosing Based on Others' Success
Problem: "Marcus makes money as Straight Shooter, so I'll be that"
Fix: Choose based on YOUR authentic voice, not others' success
Mistake #3: Inconsistency
Problem: Helpful Friend one day, Straight Shooter next
Fix: Pick ONE primary type, stick with it
Mistake #4: No Personality at All
Problem: Purely informational, no human connection
Example: "The recommended approach involves: 1) Step one. 2) Step two."
Fix: Add your perspective, experience, or insight
Personality Definition Template
Use this template to document your Deva's personality:
MY DEVA'S PERSONALITY
Personality Type: [Choose from 5 types above]
Formality Level: [Formal / Conversational / Casual]
Energy Level: [High / Moderate / Calm]
Directness: [Very Direct / Balanced / Gentle]
Key Characteristics:
- [Trait 1]
- [Trait 2]
- [Trait 3]
Language I Use:
- [Phrase 1]
- [Phrase 2]
- [Phrase 3]
Language I Avoid:
- [Avoid 1]
- [Avoid 2]
My Signature Style:
[1-2 sentences describing what makes my voice unique]
Example Opening Line:
[How I typically start a response]Testing Your Personality
Before Launching
Test 1: The Friend Test
Show sample responses to friends
Ask: "Does this sound like me?"
If no, adjust until it does
Test 2: The Consistency Test
Write 5 different responses
Ask: "Do they sound like the same person?"
If no, find your consistent voice
Test 3: The Engagement Test
Which version would YOU want advice from?
Be honest about what's engaging
After Launching
Monitor feedback: Are people responding positively? Do they engage with your Deva?
Iterate based on data: Which responses get best engagement? Adjust personality over time.
Personality Evolution
Your personality isn't permanent. It should evolve based on:
User Feedback: What resonates with your audience? What style gets best results?
Your Growth: As you evolve, your Deva can too. Update personality as your brand develops.
Platform Feedback: Monitor earning patterns, engagement metrics, and repeat user rates.
Schedule: Review personality every 3 months, adjust as needed.
Quick Start: Define Your Personality Now
5-Minute Personality Definition:
Choose your type from the 5 personality types above
Set your formality level (Formal/Conversational/Casual)
Define your energy (High/Moderate/Calm)
Choose directness (Very Direct/Balanced/Gentle)
Write 3 signature phrases you'll use often
Done! You now have your initial personality defined.
Implementation
Apply your chosen personality to:
All content uploads
All response variants
Maintain consistency across all training
Remember: Every interaction should feel like the same person.
Next Steps
With your personality defined, you're ready to start training:
Immediate Next Steps:
Training Overview - Start teaching your Deva
Uploading Content - Add your knowledge
Response Variants - Show personality in action
Pro Tip: Record yourself answering 5 common questions in your field. Listen back—that's your natural personality. Use that as your guide! Your personality type isn't a straitjacket—it's a framework that gives you a foundation while allowing you to adapt naturally.
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