Profile Setup
Your Deva's profile is the first impression people get. A complete, professional profile builds trust, establishes credibility, and helps users understand what your Deva can do for them.
Why Your Profile Matters
Your profile establishes credibility (shows you're real and expert), aids discovery (helps people find you in search), and sets expectations (communicates your specialty and style).
Result: Complete profiles get 3-5x more interactions than incomplete ones.
Essential Profile Elements
1. Profile Photo
Why It Matters: Human faces build trust. Profiles with photos get 10x more engagement.
Best Practices:
Professional headshot with your face clearly visible
Good lighting, high resolution (400x400+ pixels)
Smile, professional attire, clean background
No group photos, sunglasses, logos, or AI-generated images
Technical: JPG or PNG, square format (1:1), under 5MB
2. Display Name
What It Is: Your full name or brand name (different from @username)
Format Options:
First and Last: "Marcus Johnson"
First Name + Title: "Sarah - Nutritionist"
With Credentials: "Dr. Sarah Chen" or "Carlos Rodriguez, CPT"
Best Practices: Use what you're known as professionally, include credentials if relevant, keep it scannable, match across platforms.
3. Bio / Description
Purpose: Quickly communicate who you are, what you do, and who you help.
Formula That Works:
[What you do] for [who you help] to [outcome you deliver].
Optional: [Credentials or social proof].Examples:
Marcus (Productivity Consultant):
"I help remote teams eliminate chaos and get 3x more done. 15 years consulting Fortune 500 companies. Featured in Forbes and HBR."
Sarah (Nutritionist):
"Nutritionist helping busy professionals eat healthy without meal prep stress. MS in Nutrition Science. Worked with 500+ clients."
Carlos (Fitness Trainer):
"Certified Personal Trainer specializing in busy dad transformations. Lost 50lbs myself. Now helping others do the same."
Length Guidelines:
Optimal: 150-250 characters (scannable, informative)
Minimum: 80 characters
Maximum: 500 characters
What to Include: Your expertise/specialty, who you help (target audience), outcome you deliver, credentials or proof, unique angle.
What to Avoid: Vague generalities ("I help people succeed"), just listing services, jargon or buzzwords, all about you instead of helping others.
4. Expertise Areas / Tags
Purpose: Help users discover your Deva through search and categorization.
How to Choose: What are you genuinely expert at? What do people most ask you about? What results can you reliably help with?
Format: 3-7 specific, searchable expertise tags
Examples:
Marcus: Productivity Systems, Time Management, Remote Team Leadership, Focus & Deep Work, GTD Method
Sarah: Meal Planning, Nutrition Science, Weight Loss, Healthy Eating, Macros & Calories
Best Practices: Start specific, add breadth later. Include both technical terms and plain language. Think about what people search for.
5. Social Media Links
Why Include Them: Build credibility, allow cross-platform discovery, show authenticity.
Which Links to Include:
Twitter/X (especially if you claimed via X)
LinkedIn (professional credibility)
Personal website or blog
YouTube channel (if you have content)
Best Practices: Only include active, professional accounts. Verify links work. Use consistent branding.
6. Contact Information (Optional)
What to Include: Professional email, website URL, booking link, newsletter signup
Privacy First: Use business email (not personal). Only add what you're comfortable being public.
Profile Setup Walkthrough
Step 1: Access Profile Settings
Click your profile icon (top right)
Select Settings → Profile tab
Step 2: Upload Profile Photo
Click Upload Photo
Select professional headshot
Crop to square format
Save and verify it looks good at different sizes
Step 3: Fill In Basic Information
Display Name: Your full name or brand name + credentials
@username: Verify it's correct (set during account creation, can't change)
Location (optional): City, State/Country for local discovery
Step 4: Write Your Bio
Draft using the formula above
Edit for clarity and conciseness
Test with a friend: "Do you immediately understand what I do?"
Paste into bio field and preview
Step 5: Add Expertise Tags
Add 5-7 specific tags
Mix technical and plain language terms
Test: Search your tags on Explore page—do relevant Devas show up?
Step 6: Connect Social Media
Add URLs to your profiles (Twitter/X, LinkedIn, Website)
Verify each link works
Save
Step 7: Preview & Test
View your public profile
Check how it looks to others
Verify all links work
Test on mobile view
Make adjustments as needed
Profile Optimization Tips
Make It Scannable: Use short paragraphs, bullet points for expertise, clear section headers, and white space.
Show Social Proof: Add credentials (degrees, certifications), publications ("Featured in Forbes"), client count ("Helped 500+ clients"), or results achieved ("Lost 50lbs myself").
Be Specific:
Vague: "I help people with their health and fitness"
Specific: "I help busy dads lose 20+ pounds without giving up beer or pizza"
Why: Specific = memorable, credible, and clear value.
Update Regularly: Review every 3-6 months to refresh achievements, credentials, and availability.
Common Profile Mistakes
Mistake #1: Incomplete Profile
Problem: Missing photo, vague bio, no expertise tags
Fix: Complete all sections fully
Mistake #2: Generic Bio
Problem: "I'm passionate about helping people succeed"
Fix: Use specific formula with clear audience and outcome
Mistake #3: No Photo or Bad Photo
Problem: No photo, blurry image, group shot, sunglasses
Fix: Professional headshot with your face clearly visible
Mistake #4: Too Broad Expertise
Problem: Lists 20+ expertise areas
Fix: Focus on 5-7 core specialties
Good Profile Example
Marcus Johnson (Productivity Coach) :
Name: Marcus Johnson
Bio: I help remote teams cut meeting time by 50% and get 3x more done.
15 years consulting Fortune 500. Featured in Forbes.
Tags: Remote Team Productivity, Meeting Reduction, Deep Work,
Focus Systems, Time Management
Links: LinkedIn, Twitter, Website
Photo: Professional headshot, smilingWhy It's Good: Specific, credible, clear value, complete
Profile Checklist
Before publishing, verify: professional profile photo (clear, high quality, face visible); display name and bio using proven formula (150-250 characters, who you help + outcome); 5-7 specific, searchable expertise tags; tested social media links to active profiles; and public profile view checked on mobile.
What's Next After Profile Setup
Immediate Next Steps:
Define your Deva's personality → Voice & Personality
Add training data → Training Overview
Ongoing: Update profile quarterly with new achievements and expertise.
Common Questions
Can I change my profile later? Yes! Unlike @username (permanent), you can update photo, bio, expertise tags, social links, and contact info anytime.
How long should my bio be? Optimal: 150-250 characters (2-3 sentences). Minimum: 80 characters. Maximum: 500 characters.
Can I have a profile for a company? Yes! Use company logo as photo, company name as display name, company description as bio, and team expertise as tags. Make it clear it's a company/team Deva.
Next Steps:
Voice & Personality - Define your Deva's voice
Training Overview - Start teaching your Deva
Essential FAQs - More questions answered
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