Profile Setup

Your Deva's profile is the first impression people get. A complete, professional profile builds trust, establishes credibility, and helps users understand what your Deva can do for them.

Why Your Profile Matters

Your profile establishes credibility (shows you're real and expert), aids discovery (helps people find you in search), and sets expectations (communicates your specialty and style).

Result: Complete profiles get 3-5x more interactions than incomplete ones.

Essential Profile Elements

1. Profile Photo

Human faces build trust—profiles with photos get 10x more engagement.

Use This:

  • Professional headshot

  • Clear face visibility

  • Good lighting

  • High resolution (400x400+ pixels)

Avoid This:

  • Group photos

  • Sunglasses

  • Logos

  • AI-generated images

Technical: JPG or PNG, square format (1:1), under 5MB

2. Display Name

What It Is: Your full name or brand name (different from @username)

Format Options:

  • First and Last: "Marcus Johnson"

  • First Name + Title: "Sarah - Nutritionist"

  • With Credentials: "Dr. Sarah Chen" or "Carlos Rodriguez, CPT"

Best Practices: Use what you're known as professionally, include credentials if relevant, keep it scannable, match across platforms.

3. Bio / Description

Purpose: Quickly communicate who you are, what you do, and who you help.

Formula That Works:

Examples:

Marcus (Productivity): "I help remote teams eliminate chaos and get 3x more done. 15 years consulting Fortune 500 companies."

Sarah (Nutrition): "Nutritionist helping busy professionals eat healthy without meal prep stress. MS in Nutrition Science, 500+ clients."

Length: 150-250 characters optimal (scannable, informative). Minimum 80, maximum 500.

Include: Expertise, who you help, outcome delivered, credentials. Avoid: Vague generalities ("I help people succeed"), jargon, listing services.

4. Expertise Areas / Tags

Purpose: Help users discover your Deva through search and categorization.

How to Choose: What are you genuinely expert at? What do people most ask you about? What results can you reliably help with?

Format: 3-7 specific, searchable expertise tags

Examples:

Marcus: Productivity Systems, Time Management, Remote Team Leadership, Focus & Deep Work, GTD Method

Sarah: Meal Planning, Nutrition Science, Weight Loss, Healthy Eating, Macros & Calories

Best Practices: Start specific, add breadth later. Include both technical terms and plain language. Think about what people search for.

5. Social Media Links

Why Include Them:

  • Build credibility

  • Allow cross-platform discovery

  • Show authenticity

Which Links to Include:

  • Twitter/X (especially if you claimed via X)

  • LinkedIn (professional credibility)

  • Personal website or blog

  • YouTube channel (if you have content)

Best Practices:

  • Only include active, professional accounts

  • Verify all links work

  • Use consistent branding across platforms

6. Contact Information (Optional)

What to Include: Professional email, website URL, booking link, newsletter signup

Privacy First: Use business email (not personal). Only add what you're comfortable being public.

Profile Setup Walkthrough

Navigate to Settings → Profile tab and complete:

1. Upload Photo

  • Upload professional headshot

  • Crop to square (1:1 ratio)

  • Verify appearance at different sizes

2. Add Basic Info

  • Add display name (full name or brand + credentials)

  • Verify @username (cannot be changed)

  • Optionally add location

3. Write Bio

  • Draft using formula above

  • Test with a friend: "Do you immediately understand what I do?"

  • Paste and preview

4. Add Expertise Tags

  • Add 5-7 specific tags

  • Mix technical and plain language terms

5. Add Social Links

  • Add verified URLs to Twitter/X

  • Add LinkedIn profile

  • Add website URL

6. Preview Everything

  • View public profile

  • Check mobile view

  • Test all links

  • Make adjustments

Profile Optimization Tips

Make It Scannable - Use short paragraphs, bullet points for expertise, clear headers.

Show Social Proof - Add credentials, publications ("Featured in Forbes"), client count ("500+ clients"), or results ("Lost 50lbs myself").

Be Specific - "I help busy dads lose 20+ pounds without giving up beer or pizza" beats "I help people with their health and fitness." Specific = memorable, credible, clear value.

Update Regularly - Review every 3-6 months to refresh achievements.

Avoid Common Mistakes: Incomplete profile (add photo, complete bio, add tags), generic bio (use specific formula), bad/no photo (professional headshot required), too broad expertise (focus on 5-7 core specialties).

Good Profile Example

Marcus Johnson (Productivity Coach) :

Why It's Good: Specific, credible, clear value, complete

Profile Checklist

Before publishing, verify:

  • ✓ Professional photo (clear, high quality, face visible)

  • ✓ Display name and bio using formula (150-250 characters)

  • ✓ 5-7 specific, searchable expertise tags

  • ✓ Tested social media links

  • ✓ Public profile checked on mobile

Common Questions

Can I change my profile later? Yes. Unlike @username (permanent), you can update photo, bio, expertise tags, social links, and contact info anytime.

How long should my bio be? Optimal: 150-250 characters. Minimum: 80, maximum: 500.

Can I have a profile for a company? Yes. Use company logo as photo, company name as display name, and team expertise as tags. Make it clear it's a company/team Deva.

Next Steps:

PreviousChoosing Your UsernameNextVoice & Personality

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