# Profile Setup

Your Deva's profile is the first impression people get. A complete, professional profile builds trust, establishes credibility, and helps users understand what your Deva can do for them.

***

## Why Your Profile Matters

Your profile establishes credibility (shows you're real and expert), aids discovery (helps people find you in search), and sets expectations (communicates your specialty and style).

**Result**: Complete profiles get 3-5x more interactions than incomplete ones.

***

## Essential Profile Elements

### 1. Profile Photo

Human faces build trust—profiles with photos get 10x more engagement.

**Use This**:

* Professional headshot
* Clear face visibility
* Good lighting
* High resolution (400x400+ pixels)

**Avoid This**:

* Group photos
* Sunglasses
* Logos
* AI-generated images

**Technical**: JPG or PNG, square format (1:1), under 5MB

### 2. Display Name

**What It Is**: Your full name or brand name (different from @username)

**Format Options**:

* First and Last: "Marcus Johnson"
* First Name + Title: "Sarah - Nutritionist"
* With Credentials: "Dr. Sarah Chen" or "Carlos Rodriguez, CPT"

**Best Practices**: Use what you're known as professionally, include credentials if relevant, keep it scannable, match across platforms.

### 3. Bio / Description

**Purpose**: Quickly communicate who you are, what you do, and who you help.

**Formula That Works**:

```
[What you do] for [who you help] to [outcome you deliver].

Optional: [Credentials or social proof].
```

**Examples**:

**Marcus** (Productivity): "I help remote teams eliminate chaos and get 3x more done. 15 years consulting Fortune 500 companies."

**Sarah** (Nutrition): "Nutritionist helping busy professionals eat healthy without meal prep stress. MS in Nutrition Science, 500+ clients."

**Length**: 150-250 characters optimal (scannable, informative). Minimum 80, maximum 500.

**Include**: Expertise, who you help, outcome delivered, credentials. **Avoid**: Vague generalities ("I help people succeed"), jargon, listing services.

### 4. Expertise Areas / Tags

**Purpose**: Help users discover your Deva through search and categorization.

**How to Choose**: What are you genuinely expert at? What do people most ask you about? What results can you reliably help with?

**Format**: 3-7 specific, searchable expertise tags

**Examples**:

**Marcus**: Productivity Systems, Time Management, Remote Team Leadership, Focus & Deep Work, GTD Method

**Sarah**: Meal Planning, Nutrition Science, Weight Loss, Healthy Eating, Macros & Calories

**Best Practices**: Start specific, add breadth later. Include both technical terms and plain language. Think about what people search for.

### 5. Social Media Links

**Why Include Them**:

* Build credibility
* Allow cross-platform discovery
* Show authenticity

**Which Links to Include**:

* Twitter/X (especially if you claimed via X)
* LinkedIn (professional credibility)
* Personal website or blog
* YouTube channel (if you have content)

**Best Practices**:

* Only include active, professional accounts
* Verify all links work
* Use consistent branding across platforms

### 6. Contact Information (Optional)

**What to Include**: Professional email, website URL, booking link, newsletter signup

**Privacy First**: Use business email (not personal). Only add what you're comfortable being public.

***

## Profile Setup Walkthrough

Navigate to **Settings** → **Profile** tab and complete:

### 1. Upload Photo

* Upload professional headshot
* Crop to square (1:1 ratio)
* Verify appearance at different sizes

### 2. Add Basic Info

* Add display name (full name or brand + credentials)
* Verify @username (cannot be changed)
* Optionally add location

### 3. Write Bio

* Draft using formula above
* Test with a friend: "Do you immediately understand what I do?"
* Paste and preview

### 4. Add Expertise Tags

* Add 5-7 specific tags
* Mix technical and plain language terms

### 5. Add Social Links

* Add verified URLs to Twitter/X
* Add LinkedIn profile
* Add website URL

### 6. Preview Everything

* View public profile
* Check mobile view
* Test all links
* Make adjustments

***

## Profile Optimization Tips

**Make It Scannable** - Use short paragraphs, bullet points for expertise, clear headers.

**Show Social Proof** - Add credentials, publications ("Featured in Forbes"), client count ("500+ clients"), or results ("Lost 50lbs myself").

**Be Specific** - "I help busy dads lose 20+ pounds without giving up beer or pizza" beats "I help people with their health and fitness." Specific = memorable, credible, clear value.

**Update Regularly** - Review every 3-6 months to refresh achievements.

**Avoid Common Mistakes**: Incomplete profile (add photo, complete bio, add tags), generic bio (use specific formula), bad/no photo (professional headshot required), too broad expertise (focus on 5-7 core specialties).

***

## Good Profile Example

**Marcus Johnson** (Productivity Coach) :

```
Name: Marcus Johnson
Bio: I help remote teams cut meeting time by 50% and get 3x more done.
     15 years consulting Fortune 500. Featured in Forbes.
Tags: Remote Team Productivity, Meeting Reduction, Deep Work,
      Focus Systems, Time Management
Links: LinkedIn, Twitter, Website
Photo: Professional headshot, smiling
```

**Why It's Good**: Specific, credible, clear value, complete

***

## Profile Checklist

Before publishing, verify:

* ✓ Professional photo (clear, high quality, face visible)
* ✓ Display name and bio using formula (150-250 characters)
* ✓ 5-7 specific, searchable expertise tags
* ✓ Tested social media links
* ✓ Public profile checked on mobile

***

## Common Questions

**Can I change my profile later?** Yes. Unlike @username (permanent), you can update photo, bio, expertise tags, social links, and contact info anytime.

**How long should my bio be?** Optimal: 150-250 characters. Minimum: 80, maximum: 500.

**Can I have a profile for a company?** Yes. Use company logo as photo, company name as display name, and team expertise as tags. Make it clear it's a company/team Deva.

***

**Next Steps**:

* [Voice & Personality](https://docs.deva.me/deva-ai-creator-docs/creating-your-deva/voice-personality) - Define your Deva's voice
* [Training Overview](https://github.com/10Planet-L1/external-content/blob/main/deva/docs/your-deva-ai/training/overview.md) - Start teaching your Deva
* [Essential FAQs](https://docs.deva.me/deva-ai-creator-docs/deva-platform/essential-faqs) - More questions answered